We’re comms people volunteering our time to help community organisations communicate better.
From communications directors to recent graduates, we’re experts in writing, editing, social media, web usability, strategy, internal communications, media, stakeholder relations, marketing communications, change communications, branding and more.
Some of us work full-time, others part-time. Some of us contract, some of us are studying. Others are taking a career break or at home with kids. One thing we have in common is that we all want to give some of our time – even just a little – to help boost the efforts of the amazing organisations working in our communities.
Getting to the heart of the matter…
Connected communities for a stronger New Zealand.
Volunteering our skills and time to help the community sector communicate more effectively.
Give a boost | Step up | Keep it simple | Have fun
Founders and trustees
Gail Marshall and Sue McCabe set up the Community Comms Collective in Wellington in 2013, hoping to harness the generosity of communications people and achieve more than they could through their individual efforts. They are the founding trustees of the Community Comms Collective Charitable Trust. In 2017, Louise Lum, who founded the collective’s website usability service, joined Gail and Sue on the Trust Board.
Our services are managed by volunteers in Wellington and Auckland who bring valuable knowledge, experience and connections to their work ‘helping people help others’.
Gail is a communications freelancer with around 20 years' experience across the public, private and NFP sectors. Gail dreamed up the collective based on her experience that comms people are always keen to bounce ideas around and apply what they know to new situations. She figured that given the chance they'd be up for sharing that expertise with community organisations. And that collectively we could achieve a lot more than as individuals – meaning any time people had to give was valuable. Running the collective is an important part of her jigsaw puzzle approach to work and life!
Sue has a background in communications but generally likes to keep her work as diverse, challenging and flexible as possible. Sue has been a volunteer, like forever. She’s convinced that inside every New Zealander is a volunteer itching to get out and give – and that the collective offers a great way to free this inner being. Sue’s a staunch advocate of the power of and greater potential for the community and voluntary sector to work in partnership with government and corporates to make New Zealander an even cooler place to live in.
Web Usability Matchmaker-in-Chief
Louise loves helping organisations make their websites relevant and easy to use. Her career path went from a ballet stage towards business, communications and IT studies, followed by work in the public sector. In March 2017 she received a special commendation in the Technology Volunteer of the Year category at the TechSoup NZ New Zealand Charities Technology Awards. Other hats include mother of two and consultant at Taskusability.co.nz.
Lynne Le Gros
Lynne is an experienced marketer and communicator with a passion for contributing to community through volunteering. Her career has spanned all key sectors: FMCG, consumer durables, services and the charitable sector working in both large and small organisations. Lynne has been a friend of the collective since its early days and is thrilled to be getting involved directly with the Auckland team.
Sonja de Friez
Sonja is passionate about communities being well informed, actively engaged and empowered. For more than twelve years she’s worked with large and complex organisations, predominantly in the public sector, helping them to engage and inform their communities by developing and implementing stakeholder engagement strategies that are innovative and future-proofed. She has proven experience at changing public perspectives around challenging subjects, and always finds positive solutions to ensure communities are informed, with the right information via the right platform.
Fiona is a marketing and communications professional with over 20 years experience in the private and public sector, both in New Zealand and abroad. Fiona has been a volunteer for the collective on a number of projects. She says that volunteering with the collective gives her a real sense of achievement and is an opportunity to use her skills to fill a gap for organisations doing some really great work.
Anna has been a volunteer with the collective since the get go. She reckons it’s a wonderful way to help organisations that serve our communities – every volunteer makes a difference directly and that’s a great reward. Anna’s a marketing and comms professional who has worked across the private, public and not for profit sectors – a large chunk in the finance sector with a focus on financial literacy. The work she’s loved most has been in social marketing, because it’s about encouraging people to do things that will benefit them as individuals, as well as benefiting our communities.
Margaret has been working in marketing and communications for about 20 years, including in local and central government and not-for-profit organisations. She’s currently the Communications and Marketing Manager of the Institute of Public Administration (IPANZ) – a membership organisation offering seminars and networking for the public sector. She was the chair, for several years, of Mothers Network, an organisation which runs support groups for new mothers. She’s pleased to help connect community organisations with willing and able volunteers.
The community spirit drew Zoe into the comms collective. A couple of clever and talented neighbours (Gail and Sue) shared stories of a growing network of professionals who volunteer their time and skills to help strengthen the community. Zoe is excited about connecting community organisations with wonderful volunteers to create positive change. Zoe is a comms professional with nearly 20 years experience in the health, education, industry training, economic development, justice, community support, financial services and energy sectors.
Founder of Plain Jane PR, Bec has dedicated her professional life to working with inspiring brands and community organisations that "give a damn". With two communications degrees and seven years professional experience in consumer communications, content and social media, Bec is passionate about creative storytelling. She's excited to use her skills to help pair well-deserving organisations with passionate comms professionals.
Craig has spent a decade working in public sector and local government communications in Auckland, Wellington and Melbourne, and has a particular fondness for internal communications. He is a sometimes writer and a big fan of telling great stories, sharing awesome news and creating content that is relevant, useful and compelling. He is currently in the tertiary education sector, and gets a kick out of writing about the incredible research and innovations produced within his University. Craig is keen to help community groups tell their stories and is looking forward to matching up comms professionals with community organisations.
Aakanksha has over a decade’s experience in external and internal communications, both in New Zealand and overseas. She’s worked across a spectrum of industries – financial, not-for-profits and digital service agencies, and is now on a journey to learn about the food and beverage industry. Aakanksha’s always been passionate about giving back, so when the opportunity came to join the collective, it was a natural choice, as she believes there’s nothing better than skills-based volunteering.
Katy has no doubt at all that good or bad (or no) communication makes all the difference, every time. She has seen the power of telling stories and making strong connections through internal, external and stakeholder comms with diverse teams and organisations for over 15 years. And she is very pleased to be part of the collective, helping connect communicators with communities.
Kristy brings more than 15 years of experience in internal communications to the collective. Having worked in both New Zealand and the UK, she currently leads a team of comms gurus working across the Asia-Pacific region and loves the challenge understanding different cultures, languages, and thinking brings. She’s chuffed to be giving back to the community and believes the work the comms collective is doing is magical.
Caroline Speight Moore
Caroline was delighted to hear about the collective when it was first set up and has been a quiet supporter (encouraging NGOs to get in touch and comms people to get involved) until 2017 when she became Operations Musterer. It's a background role keeping things ticking along behind the scenes. Caroline now works at Skylight Trust after a fairly long stint at the Ministry of Health and is loving the NGO scene. She has a reasonably busy life with one husband, three kids, one dog (a huntaway/collie cross) and tai chi on Monday evenings.
Asher looks after the collective’s Twitter account, coordinating our volunteers to curate and create relevant comms and community content at @community_comms. In his day job, Asher's a communications manager for a government agency. He has previously worked in a variety of political and non-government communications roles, and as a freelance journalist and writer. Asher joined the collective because he’s passionate about mentoring and loves to find innovative solutions for organisations to communicate effectively with small (or zero) budgets.