Sort your brand positioning like a pro


    Fast. Fun. Focussed.

    Working with Angela Meyer from the internationally award-winning agency Double Denim, this practical workshop will help you get clear on how to:

    • communicate your values, story and brand promise
    • discover the motivations of your target audiences
    • position your brand to boost awareness and engagement.

    Why is a brand positioning statement so important?

    Strong brand positioning highlights the core values, strengths, attributes, and the unique selling proposition of an organisation to more effectively reach and engage your audiences – whether that’s the people who use your services, your supporters, funders or volunteers.

    Angela will teach you about the 3 Ps to create a clear brand positioning statement for your organisation.

    • Person
    • Problem
    • Promise

    Who is this workshop for?

    This is a hands-on workshop best suited to organisations ready to tackle their branding – and to the people within the organisation in a position to influence and implement it. You'll leave with a brand positioning statement that you can use immediately.

    Places are limited to 40 people and we encourage organisations to send two representatives to properly workshop their brand positioning. First in, first served.

    This is a Community Comms Collective workshop for not-for-profits with Double Denim hosted by Volunteer Wellington and supported by Cabix Communications and JacksonStone & Partners.

    St John's in the City conference room is wheelchair accessible but there is currently no disability parking due to on-site construction.

    Date and time

    Friday 29 November | 9.30-11.30am


    St John's in the City Conference Centre, Willis Street, Wellington


    by Friday 22 November to — please let us know which community organisation you represent. LIMITED SPACES - FIRST IN, FIRST SERVED

    COST: $5 koha to Volunteer Wellington to cover venue/morning tea.

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