Simplifying media relations for NFPs

Is news media a relevant communication channel for your organisation? How can you get your story out there? Which media outlet is the right choice for your audience and how should you approach them?

Answering these questions can be overwhelming and intimidating, so this workshop will cover the who, what, where, when and why of media relations for NFPs.

Presenter Morwenna Grills will give advice on how to frame your story to capture a journalist’s interest, share practical, actionable tips, and explore real cases.

Morwenna brings a wealth of experience to this topic, having been on both sides of the media relationship as a journalist for the BBC, Sky News and TVNZ, and with more than ten years under her belt working in PR and comms for a variety of organisations both here and in the UK. She’s also a mentor and Central Division Chair for the PR Institute of New Zealand.

This is a Community Comms Collective workshop for not-for-profits and collective volunteers hosted by Volunteer Wellington and supported by JacksonStone & Partners. We are grateful for their support and for our speaker giving her time and talent pro bono.

St John's in the City conference room is wheelchair accessible - please contact the Church Office with any queries.