Guidance and resources to help you make the most of social media channels.
Stepping up your social media workshop
Podcast of Katie Byrne’s Community Comms Collective workshop on social media (16 September 2016).
Best practice social media for non profits
Resources on getting the most out of social media.
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A Strategic Guide to Social Media for Nonprofits
(sproutsocial.com)
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The Best Social Media Practices for Nonprofits
(socialreport.com)
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Social media guide
(knowhownonprofit.org)
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Using Facebook Live to Grow Your Cause
(firespring.org)
Social media policy
Guidance and examples on how to write a social media policy from Hootsuite (social media management software company).
Influencer marketing
Resources on how to collaborate with social media influencers to grow support for your cause.
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Influencer Marketing 101: What Is It & How Can Nonprofits Benefit?
(www.wholewhale.com)
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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?
(www.bethkanter.org)
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Social Media for Nonprofits: Engaging Influencers to Extend Your Reach
(www.npengage.com)
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Getting Influencers to Root for Your Cause
(https://hello.blackbaud.com/Social-Influencer.html)
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BuzzSumo influencer research tool
(http://buzzsumo.com/)
Social media integration
Article from CharityComms on how to plan social activity to align and integrate with your other comms.
Managing negative social media
Blog post from Social Media Week on how to respond to negative comments on your social media pages.
Comparison of social media platforms
Impact Branding & Design's break down of the key social media platforms
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The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest
(www.impactbnd.com)
Social media in government
Guidance to encourage best practice social media use by government agencies. Provides useful templates and tools for planning and gives an overview of the strengths, weaknesses, benefits and risks.
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