Social media

Stepping up your social media workshop

Podcast of Katie Byrne’s Community Comms Collective workshop on social media (16 September 2016).

Social media policy

Guidance and examples on how to write a social media policy from Hootsuite (social media management software company).

• How to write a social media policy for your company

  (blog.hootsuite.com)

Influencer marketing

Resources on how to collaborate with social media influencers to grow support for your cause.

• Influencer Marketing 101: What Is It & How Can Nonprofits Benefit?

  (www.wholewhale.com)

• Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

  (www.bethkanter.org)

• Social Media for Nonprofits: Engaging Influencers to Extend Your Reach

  (www.npengage.com)

• Getting Influencers to Root for Your Cause

  (https://hello.blackbaud.com/Social-Influencer.html)

• BuzzSumo influencer research tool

  (http://buzzsumo.com/)

Social media integration

Article from CharityComms on how to plan social activity to align and integrate with your other comms.

• Integrating social media with your comms

  (www.charitycomms.org.uk)

Managing negative social media

Blog post from Social Media Week on how to respond to negative comments on your social media pages.

• How to Handle Negative Feedback in Social Media Like a Pro

  (www.socialmediaweek.org)

Comparison of social media platforms

Impact Branding & Design's break down of the key social media platforms

• The Difference Between Facebook, Twitter, Linkedin, Google+, YouTube, & Pinterest

  (www.impactbnd.com)

Social media in government

Guidance to encourage best practice social media use by government agencies. Provides useful templates and tools for planning and gives an overview of the strengths, weaknesses, benefits and risks.

• New Zealand government social media guidance

  (webtoolkit.govt.nz)