Guidance and resources on creating coherent messages that reach across diverse audiences.
Message House workshop
John Walsh's Community Comms Collective workshop on simplifying the development of your messaging using the 'Message House' tool (20 September 2019).
Other Message House resources
A free toolkit, including an e-book and Word template, to help you craft powerful messages and get teams to use them.
The science of effective messaging workshop
Marianne Elliot's Community Comms Collective workshop on values-based messaging (1 March 2019).
Resources to support values-based messaging
Research and resources for using a values-based approach to communication.
Common Cause Foundation: A toolkit for charities
Values map based on Shalom Schwartz's research
No cause is an island: How people are influenced by values regardless of the cause
How to talk about Climate Change: A toolkit for encouraging collective action
ASO Communications - messaging guides
The FrameWorks Institute - toolkits for advocacy communications
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