Guidance and resources to help you reach and communicate effectively with your stakeholders, supporters and volunteers online.
Digital marketing workshop
Tim Dorrian's Community Comms Collective workshop on digital marketing for non profits (2 December 2022).
Aro Digital offers regular free marketing education and consultation for purpose driven organisations.
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Book a free impact hour with Aro Digital
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Register for Aro Bootcamp - a free digital marketing workshop
Best practice social media for non profits
Resources on getting the most out of social media, writing social media policy and managing negative social media.
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The ultimate social media guide for nonprofits
(wildapricot.com)
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Social media for nonprofits: How to make an impact with little budget
(sendible.com)
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A strategic guide to social media for nonprofits
(sproutsocial.com)
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How to write a social media policy for your company
(blog.hootsuite.com)
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Social media policy: The complete guide
(firmplay.com)
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How to deal with negative comments on social media
(blog.hubspot.com)
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How to build nonprofit digital marketing plans and strategies
(portent.com)
Google Adwords
Resources to help navigate Google Adwords and Google Ad Grants for Nonprofits (we also suggest you book an Impact Hour with Aro Digital (above) to see if it's worth your while.
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Google Ad Grants - Introduction and best practices (webinar)
(techsoup.net.nz)
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The nonprofit guide to managing the Google Ad Grant
(wholewhale.com)
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The beginner’s guide to Google Ad Grants
(donorbox.org)
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Google Ad Grant FAQs
(google.com)
Comparison of social media platforms
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A complete guide to social media statistics in NZ
(topreviews.co.nz)
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Social media comparison infographic
(leveragestl.com)
Influencer marketing
Resources on how to collaborate with social media influencers to grow support for your cause.
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Influencer Marketing for Nonprofits: The Beginner’s Guide
(constantcontact.com)
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Influencer marketing 101: What is it and how can nonprofits benefit?
(wholewhale.com)
Creating effective e-newsletters
Advice on how to create effective e-newsletters
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How to write amazing newsletters
(charitydigital.org.uk)
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10 email marketing best practices for nonprofits
(nptechforgood.com)
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How to create an email newsletter people actually read
(blog.hubspot.com)
Email marketing software
Guides to the best email marketing software services available, comparing different features.
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