Guidance and resources to help you reach and communicate effectively with your stakeholders, supporters and volunteers online.
Digital marketing workshop
Tim Dorrian's Community Comms Collective workshop on digital marketing for non profits (2 December 2022), hosted by Volunteer Wellington.
Aro Digital offers regular free marketing education and consultation for purpose driven organisations.
Best practice social media for non profits
Resources on getting the most out of social media, writing social media policy and managing negative social media.
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The ultimate social media guide for nonprofits
(wildapricot.com)
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Everything You Need to Know About Social Media Management for Nonprofits
(sendible.com)
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A strategic guide to social media for nonprofits
(sproutsocial.com)
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How to write a crisis-proof social media policy
(blog.hootsuite.com)
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Social media policy: The complete guide
(firmplay.com)
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How to deal with negative comments on social media
(blog.hubspot.com)
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How to build nonprofit digital marketing plans and strategies
(portent.com)
Google Adwords
Resources to help navigate Google Adwords and Google Ad Grants for Nonprofits (we also suggest you book an Impact Hour with Aro Digital (above) to see if it's worth your while.
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The nonprofit guide to managing the Google Ad Grant
(wholewhale.com)
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The beginner’s guide to Google Ad Grants
(donorbox.org)
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Google Ad Grant FAQs
(google.com)
Influencer marketing
Resources on how to collaborate with social media influencers to grow support for your cause.
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Nonprofit Influencer Marketing: A Comprehensive Guide
(zeffy.com)
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Influencer Marketing for Nonprofits: The Beginner’s Guide
(constantcontact.com)
Creating effective e-newsletters
Advice on how to create effective e-newsletters
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How to write amazing newsletters
(charitydigital.org.uk)
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10 email marketing best practices for nonprofits
(nptechforgood.com)
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How to create an email newsletter people actually read
(blog.hubspot.com)
Email marketing software
Guides to the best email marketing software services available, comparing different features.
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