Online comms strategy gives shared voice to Kidz Need Dadz

Kidz Need Dadz was facing some organisational change challenges as it worked to bring its regional operations into a national charity. It reached out to the Community Comms Collective for support to develop an online communications strategy to guide its employees and volunteers across the country.

The Bay of Plenty Kidz Need Dadz team

Rangitīkei-based volunteer Aly Thompson says she was immediately drawn to the kaupapa of Kidz Need Dadz.

“As a new Community Comms Collective volunteer I was excited to take on my first project. I could see that it would be a project that I could do without too much time commitment, but would make a big difference for them.”

Lisa Ford from Kidz Need Dadz in the Bay of Plenty says Aly did make a difference, meeting all her expectations and more.

“Aly entirely ‘got’ the organisation and what we were trying to achieve with our comms. The online communications strategy has been an awesome referral document and tool to help manage all our engagement to ensure that it is appropriate and applicable to our online audiences.”

Being able to utilise the skills of the Community Comms Collective is a game-changer for a not-for-profit who couldn’t normally afford the skills presented, says Lisa.  “NFPs are run by passionate people who don’t necessarily have all skills, particularly comms skills, so the support provided has been exceptional.”

Aly (pictured) says she enjoyed getting to know more about Kidz Need Dadz and the changes the organisation was going through, understanding some of the pain points they had had to date, and thinking about how to solve them effectively.

“Since they have a lot of very passionate volunteers, I was mindful of providing them with new guidance and direction whilst being careful not to make them feel like they’d been doing it wrong until that point!”

She says while she’s only done the one project with collective to date, since she joined it’s prompted her to be more proactive in supporting the community with comms, and has taken on a few extra commitments as a result.

“The need for good communication is universal and comms is interwoven at every layer of every organisation (whether they realise it or not!) so the opportunities are endless!”

Kidz Need Dadz is a New Zealand Charitable Trust that aims to strengthen father-child relationships through support, education and fun.

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